I.T. Rockstar

MiddleBrainer Supreme

Translating between propellerheads and artists.

As a self-confessed techno-craver and geek, I know it's hard to not lose track of the fact that I.T. is about helping _people_, not about fast machines, high-speed fibers, and massive amounts of memory.

My playground is an area where creatives and engineers meet - printing, publishing, creative design.

Left brain versus right brain.

Ink and pixels versus images of beautiful sunsets.

CAT6 cables versus eye-catching glossy flyers.

5 gigabyte files versus smooth color gradients.

Backups and virtual machines versus wickedly cool photo-realistic drawings.

26" monitors versus er..., well, 26" monitors.

It's all about making I.T. invisible. For that you need empathy, getting into the skin of a creative designer, and make I.T. work for them, help them shine.

P.S. I love the minimalistic terms and conditions - i.e. I acknowledge and agree they're coming real soon!

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